BlindBook Launch

Goals:

  • Create a go to market strategy for social platforms

  • Find a way to represent the tradition of hunting without focusing on dead animals

Challenges:

  • Building a system that recognizes and builds upon a time honored tradition

  • Elevating a brand without intrinsic branding


Client

BlindBook

Deliverables

Print Ads

Digital Ads

Strategy

Year

2025

Role

Art Director — HLK

At BlindBook, we understand the best hunts are those shared with others. That’s why we’ve created a platform that brings hunters and their data together in one place. With Blindbook, you can log and track your hunts, identify species and share your experiences with fellow hunters. Our app fosters community where knowledge is shared, traditions are preserved and every hunt contributes to a larger conservation effort. Gather your flock and join the BlindBook community—because the best hunts are shared.

For this project our team was tasked with creating a campaign that would boost pre-downloads and awareness for the app in general.

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