Pops in the Park

Goals:

  • Create a logo that weaves into yearly iterations of the poster seamlessly

  • Gain a full understanding of how agencies use their design process

  • Make something cool

Challenges:

  • Establishing a new normal for local music festival branding

  • Collaborating with seasoned design professionals to create something we all love


Client

Springfield Art Museum

Deliverables

Brand Identity

Poster

Year

2025

Role

All True—

Brand Design Intern

Our goal was to create a new logo and foundation pieces for Pops in the Park’s visual identity and the artwork for 2025’s Pops in the Park posters with key collateral. The visual identity and annual design should work in tandem and act as a foundation for future iterations.

The logo for Pops in the Park is  simple, distinct, and memorable. In support of this key visual identity component, we defined a set of colors and Avante-Garde typography for the brand. The artwork for the poster and promotional assets takes inspiration from Aaron Draplin and features dynamic, ascending patterns with a retro POP of color.

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