All True Animation

Goals:

  • Maintain the predetermined vision and momentum of the brand

  • Breathe life/motion into a variety of assets

  • Explore animation in new ways

Challenges:

  • Working with assets that have been created by another designer

  • Being intentional and locked in to every detail while animating


Client

All True

Deliverables

Logo Animations

Year

2025

Role

All True—

Brand Design Intern

This is a collection of logo animations I made for All True during my brand design internship. They wanted me to bring life and motion to the logos they have made in the past.

My approach to these was to consider each logo as a separate and unique mark, while maintaining synchronicity of a standard All True style. Quick in, quick out curves became the go-to choice for any and all movements.

Several different explorations and a variety of logos provided me with ample flooring to experiment and succeed in my goal to create interesting logo movement.

Next Project

Next Project